Category Archives: New Media

Social Media – Not Just For Millennials

Any person reading this article likely uses and appreciates social media.

It may surprise you to learn that your donors increasingly also use and appreciate social media to keep informed of their charities.

In my business use of social media, I’ve seen a similar trend. My target client, a senior company executive, is increasingly monitoring social media or relying on it for research.

So if you think that only millennials get their information online, think again and revise your communication plans.

Donors’ increasing use of social media is one of the takeaways from The Burk Donor Survey for 2016 (Click here).

Mark Miller, social media commentator and former White House communications professional, posted an article drawing from the Burk Survey (Click here).

The data suggests that fundraisers should use occasional social media posts to convey a charity’s goals and fundraising needs and to show the link between donations and results.

Excerpts from the Miller article:

“If you think social media is just for young donors, consider that 68 percent of donors 65 and older follow at least one nonprofit on social media — that’s more than triple the figure of 21 percent just five years ago. As younger donors mature, we can expect those numbers to grow even more.”

The top four reasons donors said they follow nonprofits:

Get real-time information on current projects.

See how recent gifts are being used.

Get general background on the nonprofit.

View images that show the nonprofit’s work.

“Social media is a powerful and efficient channel to communicate impact and demonstrate need. Donors love to see success stories, and they need the organizations to connect their giving to those accomplishments.”

The Burk Survey generates over 28 thousand responses. These social media survey results were not skewed by a young respondent pool. 42% of respondents were over 65 years of age and 49% were between 35 and 64.

Time to re-evaluate our communications strategy.

Fundraising Via Twitter

donate-here-buttonTwitter is now making it even easier to fundraise using its service.

Twitter has teamed with Square, Inc., the ubiquitous little plugin devices on cellphones and tablets, to make donating even easier.

Apparently politicians have quickly seized on this opportunity. The system makes it easy for politicians to report the donation to the Federal Election Commission.  Click here for the article on Yahoo.

Can non-profits also benefit from this new service?  Are there any reporting benefits available? I believe the answer is yes, non-profits can use this Twitter function too.

As I searched for answers, I found a useful article which reminded me that technology, even easy to use technology, is only one of the keys to using Twitter for successful fundraising. Click here for the article, “Twitter and Fundraising

 

Youtube Perks for Non-profits

ReelSEOLogo

 

 

Youtube offers extra benefits for non-profit organizations.

ReelSEO explains the benefits and how your organization can access them.

Benefits include:

1. Call-to-action overlays on videos

2. Donation button via Google Wallet

3. Grants from Google/Youtube.

4. Extra support and advice

These features are available to 501(c)(3) tax-exempt non-profits.

Click here to go to the article on ReelSEO.

 

Amazing Lemonade Stand Story

VivienneLemonadeStandVivienne Harr, a 10-year old girl in the SF Bay area, and her parents, made a lemonade stand to sell fair-trade organic lemonade to raise money to stop child slavery.

That project took off thanks to Vivienne’s precocious personality and her father’s social media skills.

That led to development of an app to rapidly enable anyone to establish a fundraising tool for the charity of their choice.

Currently still in beta, the app is taking requests for invitations.  Sign up at  www.makeastand.com.

Read the whole amazing story on The New York Times “Dealbook” (Click Here)

Watch a charming video and read what “Make A Stand” is about (Click Here).

 

 

 

Tapping Young People’s Energy for Your Non-profit

MillennialsI was struck by two recent  articles in the magazine, Fast Company.

The first reported on a recent study, the Millennial Impact Report (link below), that young people in what is described as the “millennial” generation (people born in 1980’s through the early 2000’s) consider a company’s support for causes one of the top three reasons for agreeing to employment.

Excerpts

“Out of 1,514 respondents, more than 50% said that a company’s involvement in various causes influenced whether they accepted a job. It’s not the top factor that influences whether they take a job, but it ranks in the top three (what a company does and its work culture are the top two).”

“Once millennials have decided to work at a company, they’re more likely to stick around if they feel that their passions are fulfilled–and if they believe in the company’s mission.”

My takeaway is that for non-profits, creating an affiliation with companies may be a valuable and new relationship.  Your non-profit may be just what companies need to attract and retain millennial-age employees.

In the second article, we learn that this desire of young people to be involved in causes doesn’t stop with the millennial generation.  A new company, Venture for America (VFA), has successfully begun to channel these new graduates into productive relationships with non-profits.

Excerpt

“For the uninitiated, VFA was founded as a nonprofit in 2011 with a sweeping ambition to connect college graduates with startups who need smart talent. But it doesn’t stop there. After training and working in the trenches for two years, VFA’s “fellows” will have earned the chops to become entrepreneurs themselves, thereby seeding the need to place more college grads at new startups.”

“Today, three classes of VFA fellows in, the organization is making steady progress. Yang says this year VFA received more than 1,000 applications for 100 fellowships in Detroit, New Orleans, Cleveland, and Las Vegas, among other cities far removed from the startup locus of Silicon Valley.”

My last post suggested that non-profits need to use the Internet as part of its outreach and illustrated how its use can have outsized results.

This post suggest that the young people, who are the most active audience on the Internet, are generally highly receptive to becoming involved in causes, therefore, forming a great audience.

WordPress links are not working so please cut and paste the following into your browser.

Millennial article on Fast Company: http://www.fastcoexist.com/3031991/want-to-attract-millennials-to-your-company-engage-them-in-causes?partner=newsletter

Millennial Impact Report: http://www.themillennialimpact.com/

Venture for America article on Fast Company: http://www.fastcompany.com/3032049/agendas/how-parenting-and-partnerships-push-venture-for-america-forward?partner=newsletter